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Oliver Buchannon
Nick Lafferty

Founding Marketing Engineer @ Profound Host of the Marketing Engineer Podcast

The "Marketing Brain" That Solves AI's Biggest Problem

Jul 22, 2026

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4 min read

The "Marketing Brain" That Solves AI's Biggest Problem

Lucy Hoyle is the clearest example so far of a marketer becoming a marketing engineer by building systems that make the whole team stronger.

Nick Lafferty
Nick Lafferty

Marketing Engineering

Building 90 AI Agents Inside a $2B ARR Marketing Team

Jul 14, 2026

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4 min read

Building 90 AI Agents Inside a $2B ARR Marketing Team

The next marketing org needs an operating model for discovering, deploying, governing, and maintaining AI systems after everyone starts building.

Nick Lafferty
Nick Lafferty
The context layer every AI-native marketing team needs

Jul 8, 2026

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4 min read

The context layer every AI-native marketing team needs

Figma's VP of Growth marketing on when AI makes production cheap, the scarce work becomes deciding what should exist in the first place.

Nick Lafferty
Nick Lafferty
Matt Swulinski is building the standard for all marketing engineers

Jul 8, 2026

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3 min read

Matt Swulinski is building the standard for all marketing engineers

Personal workflows are easy. Team systems are where marketing engineering gets real.

Nick Lafferty
Nick Lafferty

Nick's Notes

The best place to learn about marketing engineering

© 2026 Nick Laffery.
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